Q3 2022 stats update
The latest from McKinsey, IQVIA and more!
Looking for social media adoption and usage stats?
Here’s our Q3 2022 update:
From McKinsey & Company:
Today, physicians globally spend at least 1.5 hours online per day conducting research, with at least half of that on social media. We found that 72% of doctors believe social media channels improve the quality of patient care and more than 30% use for professional purposes.
When conducting research, HCPs prefer podcasts and articles.
Planning to work with digital opinion leaders? Here’s a helpful survey:
Lastly, from BioPharm Communications:
83% of HCPs are likely to prescribe a new drug if it’s endorsed by an opinion leader.
Got stats to share? Drop us a note!