Looking for social media adoption and usage stats?

Here’s our Q3 2022 update:

From McKinsey & Company:

Today, physicians globally spend at least 1.5 hours online per day conducting research, with at least half of that on social media. We found that 72% of doctors believe social media channels improve the quality of patient care and more than 30% use for professional purposes.

When conducting research, HCPs prefer podcasts and articles.

Planning to work with digital opinion leaders? Here’s a helpful survey:

Lastly, from BioPharm Communications:

83% of HCPs are likely to prescribe a new drug if it’s endorsed by an opinion leader.

Got stats to share? Drop us a note!

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