Here’s our Q3 2021 update:

In 2020, we saw a 35% increase in the number of HCPs using social media for professional reasons. Today, 85% of oncologists and PCPs use social media. By 2026, 75% of clinicians will be digital natives.

While Facebook and LinkedIn remain popular, younger HCPs prefer Instagram and Twitter. Today, over 640,000 HCPs use Twitter to discuss treatment guidelines with colleagues as well as learn about disease education and new studies.

From Avant Healthcare:

• 33% of HCPs engage in discussions on social media

• 35% of HCPs agree Twitter influences their treatment decisions

Today, 68% of companies use social media to collect market intelligence.

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