Looking for social media adoption and usage stats?

Here’s our Q2 2022 update:

Today, HCPs are super active on Twitter:

• 155 million tweets per year

• 425,000 tweets per day

• 17,000 per hour

At conferences like ASCO, Twitter usage spikes:

A record 42,000 people attended ASCO last year. 35% of them were active on Twitter. 10,000 people used the hashtag #ASCO.

From Healthlink Dimensions, on how HCPs communicate on social media:

• 33% of HCPs communicate with other HCPs

• 5% of HCPs communicate with pharma

• 4% of HCPs communicate with patients

Also from Healthlink Dimensions, on what information HCPs prefer from industry:

• 85% of HCPs are interested in CME programs

• 55% of HCPs are interested in sponsored educational events

Got stats to share? Drop us a note!

Leave a comment