Q2 2022 stats update
The latest from Healthlink Dimensions, HCG and Twitter
Looking for social media adoption and usage stats?
Here’s our Q2 2022 update:
Today, HCPs are super active on Twitter:
155 million tweets per year
425,000 tweets per day
17,000 per hour
At conferences like ASCO, Twitter usage spikes:
A record 42,000 people attended ASCO last year. 35% of them were active on Twitter. 10,000 people used the hashtag #ASCO.
From Healthlink Dimensions, on how HCPs communicate on social media:
33% of HCPs communicate with other HCPs
5% of HCPs communicate with pharma
4% of HCPs communicate with patients
Also from Healthlink Dimensions, on what information HCPs prefer from industry:
85% of HCPs are interested in CME programs
55% of HCPs are interested in sponsored educational events
Got stats to share? Drop us a note!