Q1 2022 stats update
The latest from Axtria, Innovara and more
Looking for social media adoption and usage stats?
Here’s our Q1 2022 update:
Today, over 50% of the world’s population uses social media. On average, users spend 2.5 hours per day across 6.6 platforms.
Social media has become a daily part of our lives, with 71% of consumers using social media more in 2021 than ever before.
From Axtria, on virtual speaker programs:
In-person speaker programs are 2.5-4x more effective than virtual programs, but with 5-10x higher costs. Virtual programs have greater net value.
A recent study estimates the virtual programs market to grow from $14 billion to $18 billion by 2023.
A thought-provoking quote from Dr. Tauseef Ali via Avant Healthcare:
I think speaker programs will probably go away and be replaced by engagement through social media.
From HealthLink Dimensions, on HCPs’ communication preferences:
72% of HCPs prefer email for industry communications.
Next most-popular were professional conferences (12%) and representative visits (9%). Social media was last (0%).
Got stats to share? Drop us a note!