How to create social media reports at ASCO

May 24, 2023

#ASCO23 starts soon. What comes after ASCO?

Reports. Lots of reports.

What's better than reports? Positive outcomes. 🙂

Here's how to use Medical.watch to create ASCO reports that drive positive outcomes for your organization. Read on for tips…

Choose your tweets

First, choose your subject. A subject can be your product, your study or a target like PD-L1.
Next, use Filter by Keywords to filter tweets by your topic + ASCO 2023. You can also filter by multiple keywords such as “PD-L1” and “NSCLC.”
Click “Show filters” at top of page to filter by keywords
Download your tweets to Excel or take screenshots for a presentation.
Group your tweets by theme. A theme could be Clinical Considerations, Market Access, Treatment Landscape or other category. Your themes will depend on your product lifecycle stage and other factors.
Create a table and list each theme. For each theme, add a column for Opportunities, Risks and Recommended actions.
Include 1-2 tweets with links for each theme.

Evaluate your HCPs

First, look at the HCPs who tweeted about your subject.
Download the HCPs to Excel or take screenshots for a presentation.
Group your HCPs by category (for example, Advocate, Detractor or Undecided).
Create a table and list each HCP. For each HCP, add a column for Institution, Location, Relationship with your organization and Recommended actions.
Include 1-2 tweets with links from each HCP.

Share with your team and ask their feedback. Once you’ve got their feedback, you’re ready to share with a broader group.

Remember: check the progress of your recommended actions every so often. Track and report any outcomes.

If you’re planning a data release at ASCO, let us know which keywords you’d like to follow. We’ll add these keywords to your watchlist.
Want trending topics for your indication? During the conference, you'll get a list of top tweets in your inbox.

Want social media insights for your products? Sign up for Medical.watch. 🙂

What we're reading

Wall Street Journal article, “ChatGPT will see you now: doctors using AI to answer patient questions,” April 28, 2023
PharmExec article, “The ascendancy of social media: fitting pharma brand teams into the conversation mix,” April 12, 2023
Cancer editorial, “Rare disease research powered by empowered patients: solving the zebra puzzle through social media,” April 3, 2023
Dr. Vinay Prasad YouTube video, “ChatGPT will change medicine forever! Here is how,” March 30, 2023
Brandwatch report, “2023 Global Social Media Trends,” March 19, 2023